What does Weft End mean?

In a weaving, you have weft and wrap treads. When the piece is on the loom the warp threads run vertically and the weft threads run horizontally. We liked how Weft End sounded a little industrial and it's directly related to our product line.

Why do you suggest "blooming" a towel before using it?

Do you know that feeling of getting a brand new towel and instead of absorbing moisture after a show it just slides it around? We do too. And it's the worst!

Organic cotton is relatively unprocessed compared to its standard cotton counterpart. This soaking process essentially trains the fibers to absorb moisture. And with the flat woven pieces who will notice they become incredibly soft after. 

If you don't do this it's certainly not the end of the world. Your organic cotton piece will continue to get soften and better year after year. The blooming just speeds along the process and optimizes your initial experience.

You can also bloom it later if you use it a few times and decide you want to give it a shot.

Do you have a storefront?

We are an e-commerce brand. We're just online! And we ship worldwide!

And we love doing events and pop-up shops. Scroll down to sign up for our newsletter to get info on when we pop up!

We are looking to expand and connect with shops around North America to carry our pieces and give our customers more opportunities to shop. Know of a great shop in your town or city that would be a good fit? Shoot us an email

Have any other questions? Email us!