What does Weft End mean?

In a weaving, you have weft and wrap treads. When the piece is on the loom the warp threads run vertically and the weft threads run horizontally. We liked how Weft End sounded a little industrial and it's directly related to our product line.

Why do you suggest "blooming" a towel before using it?

Do you know that feeling of getting a brand new towel and instead of absorbing moisture after a shower it just slides it around? We do too. And it's the worst!

Organic cotton is relatively unprocessed compared to its standard cotton counterpart. This soaking process essentially trains the fibers to absorb moisture. And with the flat woven towels you will notice they become incredibly soft after. 

If you don't do this it's certainly not the end of the world. Your organic cotton towel will continue to soften and get better year after year. The blooming just speeds along the process and optimizes your initial experience.

You can also bloom it later if you use it a few times and decide you want to give it a shot.

Do you have a storefront?

We are an e-commerce brand. We're based online! And we ship worldwide!

You can also check out a list of shops that carry our line in real life, here.

We are looking to expand and connect with shops around North America to carry our pieces and give our customers more opportunities to shop. Do you know of a great shop in your town or city that would be a good fit? Shoot us an email

Have any other questions? Email us!